The Sun Tzu Art of War in Profitable Sales and Marketing

Introduction

The Sun Tzu Art of War in War in Profitable Sales and Marketing Management provides delegates with the concept of Sun Tzu's warring philosophy and how it could be adapted to today's business environment. Delegates will also learn to adapt Sun Tzu's concept to improve their sales and marketing management skills to increase their business revenue.

Learning Outcome

Upon completing this seminar, delegates will gain the knowledge of adapting Sun Tzu's warring concept to their sales and marketing strategies. They have a better understanding on how to manage and control sales and marketing resources more effectively and efficiently to enhance the overall sales and marketing management. Delegates will also learn how the Sun Tzu's management concept can be design to suit current management concepts in sales and marketing management.

Course Synopsis

Day 1

• Sun Tzu's Warring Philosophy adapted to today's business world
• Planning and Analysis in Your Business "Wars"
• Going for Battle to Move Your Business
• Planning an Attack on Your Market Place
• Positioning is the Key to Sales Victory
• Using Intelligent in Marketing
• Momentum of War in Sales Team Management

Day 2

• Strengths and Weaknesses in Your Company
• Armed Conflict with Potential Customers
• Adaptability to Sales and Marketing Trends
• Attacking with Fire
• Armed Troops Meeting Resources to Win
• Field Position with Your Customers
• Types of Terrain in Sales Negotiation

Course Structure

• Two Days Seminar
• 9.00am to 5.00pm (with one hour break)
• 14 contact hours
• Seminar style classroom

For a full listing of course fees and other charges, please click on the following link:
- Fees Payable for Local Applicants